Google has long been regarded as the industry standard in search engine development. Additionally, it has developed a solid search engine marketing (SEM) business model, which has assisted it in maintaining its market dominance.
RBV Google has helped Google maintain its competitive advantage for a long time.
In this blog article, we’ll examine Google competitive advantages in more detail: its technological foundation, its cutting-edge services, and its market dominance.
We’ll also look at how these benefits have contributed to Google’s continued dominance in the search engine industry. So continue reading if you want to find out more about what makes Google so unique.
Table of Contents
Google Competitive Advantage
In 1999, Sergey Brin and Larry Page offered to sell Excite their engine, which they had developed as a research project in 1996, for a staggering $750,000.
One barely needs to introduce readers to Google given that it holds over 84.75% on August 2022 of the search market share. It obviously needs to be at the top of any list of search engines, though.
Because of a number of competitive advantages, Google is one of the most effective search engines on the internet. These benefits consist of its size, inventiveness, and market position.
Despite the fact that Google has a wide range of competitive advantages, it may be divided into three primary groups:
Technology Infrastructure
Few businesses can match Google’s infrastructure because it is so strong. Google has everything it needs to succeed, from its search engine to its advertising services.
Its technical infrastructure is so good that it has been able to sustain its competitive advantage for years.
Google has an advantage in a world where technology is continually developing thanks to its stronger infrastructure. As a result, the business may continue to innovate and compete.
A central key management service is one of many storage services and distributed file systems offered by Google’s infrastructure.
Applications at Google use storage infrastructure to access physical storage. To protect data at rest, we encrypt it using multiple layers.
Innovative Services
Google’s cutting-edge services provide it with a competitive advantage. Google has long been a leader in the sector, from the well-known “Google Search” to its broad variety of services acquired.
It has a competitive advantage over its rivals because of the ongoing expansion and evolution of its services. The services provided by Google are not only simple to use and effective, but they are also dependable and reasonably priced.
Because of its extensive infrastructure, Google is able to provide an astonishing choice of services that are sure to satisfy the needs of its users.
Market Share
Market share has always been Google’s key edge. Their search engine presently controls 66.4% of the search market, according to a Comscore analysis.
They have dominated their rivals both online and in search engine results pages thanks to this edge (SERPs).
In search engine results pages, Microsoft has been able to close the gap, although they still have a significantly smaller market share than Google. Additionally, more than two-thirds of internet users utilize Google’s search engine, making it a useful tool for businesses.
Conclusion
For many years, Google has been the preferred search engine for internet users all around the world.
This is because of its market share, cutting-edge services, and technological infrastructure. The Big Three competitive advantages of Google have been covered in this blog.
Make sure to incorporate search engine optimization (SEO) into your marketing plan if you want to grow your company. You may improve web traffic and reach a larger audience by optimizing your website for Google.
What are you still holding out for? Start applying Google’s Big Three competitive advantages to your business today!
